The Key issues with Data Analysis

Issues today with Data Analysis

Today we are drowning in data, but that's not the problem - most of us do not know how to make best use of data.

The objectives of data analysis are:

  • Manage better what is going on
  • Predict what is likely to happen in the future so that we can identify opportunities and prevent problems
  • All the emphasis on business intelligence today has been on technology - to store, to collect and access data, but an essential part of business intelligence is the human brain. Human skills are still needed to make sence of the data.

    Computers can't make sence of data - only humans can! 90% of the data analysis needed by organisations today according Stephen Few, the data visualization guru, only need a simple set of skills - to find meaningful patterns.

    For example to find