What is a Strategy Map?

What is a Strategy Map? It is a drawing that enables you to link actions or objectives into a coherent, logical structure that shows the cause and effect link between your objectives or actions.

This type of diagram is a key step in creating a balanced scorecard which brings the management team together into a consensus and gives them a powerful tool to communicate the their strategy.

It has the four perspectives of the balanced scorecard and for each objective or group of objectives you can create monitoring create leading or lagging indicators (KPIs) Click on the image below to see an example

How to Proceed - Use the 'What-How?' Approach

Start with the question What?

For example,

'What' do we want to achieve?

Maintain Profitability so,

'How' are we going to do that?

Improve Customer Satisfaction

So now repeat the process,

What do we want to achieve

Improved customer satisfaction,

How are we going to do that?

Reduce support calls

and so on.

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