What is a Strategy Map?
What is a Strategy Map? It is a drawing that enables you to link actions or objectives into a coherent, logical structure that shows the cause and effect link between your objectives or actions.
In each perpective you define your top objectives and then link them together as the objectives feed into higher objectives
Note for each objective or group of objectives you can create monitoring create leading or lagging indicators (KPIs)
Software Company Strategy Map Example
See below this example:
Use the "What- How" Approach to Construct Your Map
How to Proceed - Use the 'What-How?' Approach
Start with the question What?
'What' do we want to achieve?
Maintain Profitability so,
'How' are we going to do that?
Improve Customer Satisfaction
So now repeat the process,
What do we want to achieve
Improved customer satisfaction,
How are we going to do that?
Reduce support calls
and so on.
In conclusion, this way of representing your objectives and linking them in a cause effect approach gives a powerful and simple representation that helps
Remember keep it simple - limit the number of objectives and links. Use your SWOT analysis to pick out the important things for your organization or business.