Sample Mission Statements

What is a Mission Statement

Before listing some Sample Mission Statements, here is a definition.

It is a clear and succinct representation of the enterprise's purpose for existence. That is what it stands for i.e. what broad products or services it intends to offer customers. To write mission statement you need to be clear on this.

It is different from the vision statement which indicates where the enterprise what to be in a set number of years ahead.

Formulating this statement is a key step in creating a business strategy

Here are some Examples

BBC mission

To enrich people's lives with programmes and services that inform, educate and entertain.

Six purposes

  • Sustaining citizenship and civil society
  • Promoting education and learning
  • Stimulating creativity and cultural excellence
  • Representing the UK, its nations, regions and communities
  • Bringing the UK to the world and the world to the UK
  • Delivering to the public the benefit of emerging communications technologies and services

Compare the above statement with the BBC's vision statement

BBC vision

"To be the most creative organisation in the world."

Virgin Airlines

"To grow a profitable airline...Where people love to fly...And where people love to work."

"Safety, security and consistent delivery of the basics are the foundation of everything we do."


"Science For A Better Life"


"To solve unsolved problems innovatively"


"To give ordinary folk the chance to buy the same thing as rich people."

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