What is a Mission Statement? It is simply a statement of company's,
or organisation's purpose. It describes what business the company is in and the customer needs it is trying to meet.
The goal of mission statement is to keep you headed in the right direction when trying to plan ahead. It could be said it is the company's compass.
Here are the key questions to ask to create a mission statement:
Write a mission statement that is clear, short and memorable. Click here for
short sample mission statements
Click here to Write Mission Statements in Five Minutes
Here are some more detailed Mission Statement examples
Walmart's Mission Statement - the World's Largest Company by revenue
Starbucks Mission Statement - engendering the 'Third Place'
Best Buy Mission Statement - evolved from Crisis to 'Best in The World'
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