Here is a simple sample swot analysis for a Healthcare Software Company selling high value products to a small niche markets
First detail there strengths, weaknesses, threats and opportunities
Using their cash rich position to invest in more marketing skills and knowledge to find new markets for their specialist technical knowledge especially in the risk and cost reduction areas in healthcare.
Continue to increase export market to give buffer to Local Government initiatives in healthcare that could slow down their growth.
Seek further ways to add more value to customers so to out bid the new competitors. Emphasis in sales materials the company, it's reputation, and capabilities to offset new competitors entering market.
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